AI visibility audits for B2B software

When buyers ask AI what to use, does it name you?

More software research now starts in ChatGPT, Perplexity and Gemini. Citadence asks those assistants the questions your buyers ask, repeats each one to see past the noise, and shows you who gets recommended, which sources they trust, and what they get wrong about you.

Nothing to install. No access to your accounts. Just your website address.

ChatGPT answer 3 of 6

What’s a good analytics tool for a 10-person SaaS team?

For a small SaaS team, three tools come up most often:

  1. Competitor A: simple funnels and a generous free tier.1
  2. Competitor B: privacy-friendly, with EU hosting.2
  3. Competitor C: the deepest product analytics.3

1 g2.com2 reddit.com3 competitor-c.com

Your product was named in 0 of 6 answers to this question.

An illustration of what we record for every question: who is named, in what order, and on which sources.

Search moved. The shortlist moved with it.

The answer is the shortlist

An assistant rarely lists ten options. It names two or three, and those are the ones a buyer tries first.

You can’t see it from outside

Answers change from one ask to the next and differ between assistants. A single screenshot tells you very little.

It isn’t only your website

Assistants lean on review sites, forums and comparison articles. If you’re missing there, you’re often missing from the answer.

Method

How an audit works

  1. 01

    We read your site

    Your public pages tell us what you do, who it’s for, and what your plans cost. That becomes the reference we check every answer against.

  2. 02

    We ask what buyers ask

    We write questions the way people type them, not as keyword strings. Discovery questions never include your name, because a new buyer doesn’t know it yet. The set stays fixed, so later audits are directly comparable.

  3. 03

    We measure, several times over

    Each question goes to ChatGPT, Perplexity and Gemini through their official APIs, more than once. We keep every answer in full: who was named, in what order, and which sources were cited.

  4. 04

    We show you what matters

    You get the numbers, the three findings that matter most, and the evidence behind each one: the question, the assistant and the exact words it used.

Deliverable

What’s in the report

Mention rate
How often assistants recommend you when buyers ask about your category.
Position
Whether you’re named first, or after the competitors a buyer will try before you.
Who gets named instead
The companies that take your place, and how often.
Sources assistants trust
The sites they cite when they recommend others but not you.
Accuracy check
What they say about your prices and features, compared with your own site.
Three findings
The issues worth fixing first, each with the answer it came from.
AI visibility report Illustrative
Example mention rate by assistant
AssistantAnswersMention rate
ChatGPT2015%
Perplexity2040%
Gemini205%

Finding 1

Perplexity names you, but almost always after Competitor A.

“For most small teams, Competitor A is the safest default…”

Numbers above are an example, not a real company.

Rules we hold ourselves to

  • No finding without proof

    Every claim in a report points to the answer it came from. If we can’t show it, we don’t say it.

  • We don’t guess what’s wrong

    We only flag a statement as wrong when your own site clearly says otherwise. Anything we can’t verify is labeled that way.

  • Official access only

    We use the assistants’ public APIs. No scraping of their apps, no fake accounts.

  • Honest about limits

    API answers are close to what people see in the apps, not identical. Every report says so.

Built for small software teams

For founders and marketers at B2B software companies with a good product and a small audience. If assistants already recommend you first, the report will say so, and we won’t try to sell you anything.

Questions

What is AI visibility?

How often, and how favorably, AI assistants mention your company when people ask for recommendations in your category. The work around it is also called AEO (answer engine optimization) or GEO.

Which assistants do you check?

ChatGPT, Perplexity and Gemini. Google’s AI Overviews are being added.

Will the results match what I see in ChatGPT?

Closely, but not exactly. The apps personalize answers using history and location. We measure through the official APIs and repeat each question, which shows the general tendency more reliably than any single chat.

What do you need from me?

Only your website address. There is nothing to install and no access to your analytics or accounts.

How long does it take?

You’ll usually have the report within two business days.

Who is Maren?

Maren is our AI assistant. She drafts our emails and first replies. A person reviews and approves every message before it goes out, and she will always tell you she’s an AI.

Is the first audit really free?

Yes. We’re working with a small number of early customers, and we’d like your honest feedback in return.

See where you stand.

Send us your website address. We’ll run the audit and email you the report.

Request a free audit